Irwin’s ‘think pink’ for Giro promo in Ballymena

Irwin’s Bakery is feeling ‘in the pink’ with its Giro d’Italia themed promotion which is running in SPAR at Rosses Retail Park and Frys Road.
By The Newsroom
Published 1st May 2014, 15:29 BST
Clodagh Wilson (7) with her special Giro Pink Nutty Krust and Softee loaves.Clodagh Wilson (7) with her special Giro Pink Nutty Krust and Softee loaves.
Clodagh Wilson (7) with her special Giro Pink Nutty Krust and Softee loaves.

Irwin’s is offering shoppers the chance to get in on the Giro D’Italia fun by winning a host of great prizes at 20 SPAR outlets along the three ‘Big Start’ routes.

All you have to do is fill in a form in store to be entered into a prize draw to win a bike and £50 worth of Irwin’s vouchers.

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The Portadown based bakery has also given a ‘Giro Pink’ makeover to its iconic Nutty Krust, Softee and Rankin Selection Brown Soda bread packs to get consumers in the mood for the upcoming Northern Ireland stages of the famous Italian cycle tour.

Over 1 million products will be swathed in eye-popping pink for the duration of the cycling promotion which runs until May 23.