The Balmoral Show and partners Ulster Bank have announced ongoing platinum sponsorship from Spar, M&S, ABP, Tesco and Lidl, for the 148th annual event.
The popular show will return to Balmoral Park from May 11-13.
At a recent platinum sponsor’s breakfast, Colin McDonald, RUAS Chief Executive, said: “The close relationship with our platinum sponsors continues to grow from strength to strength.
“Being associated with such key players in the agri-food sector helps the Balmoral Show promote agricultural excellence from the primary producers, through the processors, the new product innovators and the secure supply chain that delivers our food to the shop shelf.”
The five platinum sponsors spoke of their plans for Balmoral Show 2016, while a brunch of locally sourced produce was served, marking this, Northern Ireland’s Year of Food and Drink.
Tesco NI Commercial Manager, Sean Largey, said: “We are delighted to sponsor a wide range of activities at the show, including the popular Tesco Children’s Farm, Commercial Cattle classes and the helpful Tesco Showmakers.
“In addition, the Tesco Taste Northern Ireland cookery theatre will be cooking up a storm in the Food NI marquee.”
M&S Lisburn Manager, Patrice Ash, said: “Marks & Spencer is a long-standing sponsor and trade exhibitor at Balmoral Show and we’re proud to once again be supporting as a platinum sponsor in 2016.
“Once again, we will be hosting the Farming for the Future Awards, a unique programme to help M&S supply partners and the wider farming community adapt to the challenges ahead.”
ABP Supply Chain Development Manager Liam McCarthy, added: “ABP Food Group is delighted to continue its platinum sponsorship of the Balmoral Show and is looking forward to, yet again, a bigger and better event in 2016.”
Lidl Northern Ireland Sales Operations Executive, Paul Gibson, said: “Lidl Northern Ireland is privileged to be involved in the Balmoral Show yet again as a platinum sponsor. This sponsorship demonstrates our ongoing commitment to Northern Ireland and supporting the agri-food industry is central to that commitment.”
Rounding up the platinum sponsors, Bronagh Luke, Head of Corporate Marketing at Henderson Group, owners of the Spar franchise in Northern Ireland, concluded: “Balmoral Show is the heart and soul of the agri-community in Northern Ireland, and Spar is proud to operate at the heart of Northern Ireland’s communities.”