Lindsay Ford auctions cars for a penny Lisburn event raised £2,950 for Cancer Research UK.
Lindsay Ford, part of Ford Retail, the world’s largest dedicated Ford dealership, launched its new partnership with Cancer Research UK with a 1p car auction.
The auction gave customers the chance to bid on both new and used cars from an unbelievably low reserve price of just 1p, with all proceeds going to Cancer Research UK, helping to fund its pioneering research.
The winning bidder at the Lisburn event was Mr Nigel Millar.
The event coincided with five other live auctions running simultaneously across the country, with the flagship event taking place at the Dagenham Motors dealership - Edgware, London.
Nearly 100 customers across the country eager to snap up a bargain worked to outbid each other for a variety of new and used Ford Fiestas and Focuses.
Other 1p auctions included Dagenham Motors, Ripple Road; Brunel Ford, Ashton; Polar Ford, Huddersfield and Heartlands Ford, Erdington.
Keith Scott, General Manager at Lisburn said, “It was fantastic to see so many people take part in the auction, both in our dealerships and the auction taking place online, and congratulations to those who drove away with a bargain. We’re thrilled to be working with Cancer Research UK and we hope that the money raised will help them in the incredible work they do.”
Caroline Silken, Head of Corporate Partnerships at Cancer Research UK added: “We are really grateful to everyone who attended the auctions and has supported Cancer Research UK online, as well as to everyone at Ford Retail for making this happen and making it the enjoyable fundraising experience that it was.
“We are pleased that the events were such a success and the money raised from this for Cancer Research UK will fund our vital and pioneering research to help beat cancer sooner.”
Cancer Research UK is Ford Retail’s official charity partner and the brand has a number of further initiatives planned to engage employees and customers and help raise funds for Cancer Research UK throughout 2014 and beyond. Ford Retail also supports BEN, the UK’s dedicated charity for those who work, or have worked, in the automotive and related industries.
For more information on your nearest auction visit www.lindsayford.co.uk.