50k visited NW200 and 23% of NI TVaudience watched
DUP MLA Gregory Campbell asked the Tourism Minister the amount of visitors and the TV audience generated.
Mrs Foster replied: “An economic impact study carried out by Cogent/Millward Browne, commissioned by the Northern Ireland Tourist Board (NITB), found that the North West 200 attracted 49,387 visitors to the event in 2012. In terms of television coverage no survey was commissioned by NITB directly. According to the event evaluation report provided by the North West 200 organisers, the 2012 event generated BBC coverage totalling 300,000 viewers via 3 programmes in May.
Advertisement
Hide AdAdvertisement
Hide Ad“The report revealed that the figures for online viewing were over 100,000 and people who saw content through the BBC’s NW200 Facebook page averaged 120,000.”
Twenty-three per cent share of the NI viewing audience watched it.