Tourism NI rolls out new website for Causeway Coast & Glens

By Una Culkin
Published 18th Jan 2022, 06:33 BST
Updated 18th Jan 2022, 14:16 BST
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Causeway Coast and Glens Council’s website has been successfully redeveloped by Tourism NI as part of its digital transformation work programme which aims to improve the visitor experience and encourage people to stay longer and spend more.

The first phase of the project was the development of Discover Northern Ireland’s consumer website, which successfully launched in 2020, followed by a series of regional sites in line with Tourism NI’s destination brand, Embrace a Giant Spirit.

Local councils who availed of the digital transformation funding along with Causeway Coast and Glens Borough Council were Ards and North Down Borough Council, Newry, Mourne and Down District Council, Lisburn and Castlereagh City Council, Derry City and Strabane District Council, Fermanagh and Omagh District Council, and Mid Ulster District Council.

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Tourism NI partnered with creative e-tourism agency Simpleview to deliver the project. Claire Cromie, Tourism NI’s Digital Programme Lead said: “We have enjoyed working with Simpleview who are best known for producing destination marketing solutions to support our local authorities. Our main goal was to set up a collaborative and synchronised online presentation of Northern Ireland tourism across the destination, and we have surpassed expectations.”

Pictured at Lissan House in Cookstown (L-r) are Emma Kelly, Ards and North Down Borough Council, Wilma Warburton, Newry, Mourne and Down District Council, Kerrie McGonigle, Causeway Coast and Glens Borough Council, Mary McKeown, Mid Ulster District Council, Claire Cromie, Tourism NI and Assumpta O’Neill, Visit Derry.Pictured at Lissan House in Cookstown (L-r) are Emma Kelly, Ards and North Down Borough Council, Wilma Warburton, Newry, Mourne and Down District Council, Kerrie McGonigle, Causeway Coast and Glens Borough Council, Mary McKeown, Mid Ulster District Council, Claire Cromie, Tourism NI and Assumpta O’Neill, Visit Derry.